Electric Vehicles Middle East
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Future of Urban Mobility by Jaguar Land Rover

Jaguar Land Rover recently unveiled Project Vector as part of the company’s Destination Zero journey, their take on a connected future for urban mobility offering its vision of an autonomous, electric, connected future for urban mobility. 

What is Destination Zero?

Jaguar Land Rover’s ambition to make societies safer and healthier, and the environment cleaner. Pretty much in line with other manufacturers, which is good for the public, where the company’s focus is on achieving a future of zero emissions, accidents and congestion.


As the next stage of that journey, the Project Vector concept showcases an advanced, flexible, multi-use electric vehicle that is ‘autonomy-ready’.

The compact, flexible vehicle concept measures just four meters in length and is designed for the city, packaging all its battery and drive-train components into a flat floor. The interior cabin space allows seating configurations for private, or shared use and even the opportunity for commercial applications, like last mile deliveries.

Developing Tomorrow’s Mobility. Today.

Project Vector concept has been created with the mission to raise the quality of future urban living. It will also address the wider landscape of mobility, from how customers connect with mobility services, to the infrastructure required to enable fully integrated, autonomous vehicles in cities.

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