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Electrifying Porsche Taycan Dubai Launch

Taycan on Burj Khalifa

All-new Porsche Taycan electrifies world’s tallest building Burj Khalifa

In Dubai fashion, Porsche Middle East FZE held the official Porsche Taycan Dubai launch in Downtown Dubai. The launch kicked off with a special animation on the façade of the Burj Khalifa, the largest single display surface in the world. The light show portrayed the brand’s most important milestones from the Lohner-Porsche revealed in 1900 to the now first fully electric Porsche vehicle, the mighty Taycan.

In pure respect to social distancing, the Porsche Taycan Dubai launch saw us park our vehicles in a big lot with a car space between each. Of course the Porsches were parked up front, and the remaining folk in the back. We were treated to a a few videos that highlighted the vehicles key aspects, its design, performance, heritage and technologies – all hosted by Porsche Ambassador and Aussie Formula 1 hero, Mark Webber.

Commenting on the arrival of Porsche’s all-new Taycan, K. Rajaram, CEO of Al Nabooda Automobiles LLC, said: “The Taycan marks the beginning of the future for Porsche. The first all-electric sports car brings together multiple innovations and we have launched it in a manner befitting the brand, at the first contactless launch event in the region that adhered to all the safety protocols outlined by the UAE government.”

There was a spectacular drone light show which lit up silhouettes of the various Porsche models, and then writing Taycan across the Dubai skyline. The show ended with two Taycans making their stealthy rounds around the parked vehicles. Watch it below:

Dr Manfred Braeunl, Chief Executive Officer at Porsche Middle East and Africa FZE, stated: “Electricity has been running through Porsche’s veins from day one and the brand is a pioneer in shaping the mobility of tomorrow with innovative products setting the benchmark for the industry. The all-new Taycan is a culmination of over 70 years of experience building sports cars, merged with incredible new driving technologies. But first and foremost, it is a true Porsche offering pure emotion and extraordinary driving pleasure. The upcoming months will be hugely exciting for us and our business partners, as we launch the car across the region.”

Porsche Taycan city view

Though the Taycan is the manufacturers first fully EV, Porsche has stood steady with electromobility for a while. Plug-in hybrids present some of the most powerful flagship models in the brand’s range, such as the Cayenne Turbo S E-Hybrid or the new Panamera Turbo S E-Hybrid. With the launch of the new Taycan, Porsche presents its first ever fully electric model, setting another important milestone for the successful future of the company.

In the coming weeks and months, Porsche’s regional office with base in Dubai will support its importers with the rollout of the first three Taycan models comprising the 4S, Turbo and Turbo S. Officially declared as the most innovative car in the world, thanks to 27 new developments of which 13 are global firsts, the Taycan generates up to 761 PS. The fastest model in the range, the Turbo S, accelerates from 0-100 km/h in just 2.8 sec – the same as the Porsche 911 GT2 RS.

According to WLTP tests, all three varients feature a generous driving range. When equipped with the Performance battery Plus, the Taycan 4S leads with a capacity of up to 463 km.

Porsche Taycan city view

The Taycan is the first production vehicle with a system voltage of 800 volts. This is a significant advantage when high-power charging access is available, allowing exceptionally short charging times. All owners can comfortably charge their vehicles with an 11kW AC charger at home (which Porsche are offering with the car), at work on a fast industrial charger, or at any public charging point while running errands.

Being the first all-electric car by Porsche, the launch comes at a time when there is a strong focus by the Government of Dubai and the UAE on promoting the use of electric cars and e-mobility in a sustainable living environment.

This governmental drive is supported by Porsche Centre Dubai through the continuous expansion of the local charging infrastructure. At present, 33 AC chargers and 1 DC charger have been set up at Porsche facilities across Dubai, Sharjah and Fujairah. Furthermore, a collaboration with various institutions, such as malls and hotels, ensures ongoing efforts to expand the charging network for customers and owners of electric or hybrid vehicles.

K. Rajaram added: “The launch of the first all-electric Porsche into Dubai and the Northern Emirates places us at the forefront in terms of encouraging sustainability and e-mobility in the region which is something we are proud to have supported.”

Porsche are doing well in the Dubai regional office, as they had a five percent growth year on year. It’s worth noting that Porsche is quite popular here in the UAE, and rightfully so.

Fancy buying a Porsche Taycan, then visit our EV Buyer Guide to know more about pricing, specs and availability.

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