Don’t let the 2020 fool you, if you have been living under a rock for the past six months, then you would not know of two big things to happen this year – COVID-19 and the postponement of Dubai Expo 2020 to 2021. While other places like European countries are actually unboxing the ACTUAL Nissan Ariya as of a few days ago, we in the Middle East get an announcement and are told to wait about one-year before we even see it here. So basically, that means it wont even be sold next year in the region.
Go ahead, ask Nissan Middle East when they plan to bring an electric vehicle to the Middle East (and no the Leaf 40kWh does not count!), and you’ll get the answer that the poor PR folks have to use:
“Ahead of introducing any model, including EVs, Nissan continues to consider market readiness and demand as well as infrastructure viability – to be able to bring the technology to the market. Nissan is constantly working to raise awareness about the advantages of electric vehicles, while also forming strong partnerships with key stakeholders in the Middle East. Nissan remains optimistic about the future of electric vehicles in the region and will share any updates on this front in due course.” Basically, it means they are not done selling enough gas guzzling Patrols yet to surrender it to the future of mobility.
Back to the story, Nissan is the Official Automotive Partner for Dubai Expo 2020, so (take a deep-breath as this is straight from their press release) they’re using the platform to draw on its expertise in sustainable transportation and smart-city solutions to raise awareness among millions of visitors about the impact of our choices on the environment and the importance of collective action toward global issues such as climate change.
You see, we are fans of Nissan, NIM and their bloody gorgeous Ariya, but that unfortunately is well and good if we were based in Japan, US or Europe. Basically, anywhere but the Middle East. While we see the information like in the previous paragraph, we just don’t think the company follows through here in the region.
Instead of the PR answer that I was given, why not take lead Nissan! Why not gamble a little bit and move out of the Patrol, Sunny and Kicks comfort zone and really make a difference and lead the pack in the region. You don’t even need to reinvent the wheel, just keep up with yourselves internationally and you’ll lead by strides.
Anyways, back to the story again. We’re just going to leave you with the company’s info about the Ariya. It might get outdated by the time the actual car goes on sale here, so don’t hold us accountable.
Representing the three main pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), the Ariya comes with active safety and assistance features such as the next-generation ProPILOT Assist 2.0 advanced driver assistance system, e-Pedal and Nissan Safety Shield 360.
The Ariya also features a human-machine interface that lets customers use natural speech to adjust car settings, effortless smartphone connectivity, Zero Gravity seats, and an adjustable center console for an easier and more confident driving experience.
The car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range.
The Ariya heralds the beginning of the Nissan NEXT transformation initiative, a four-year plan building on Nissan’s reputation for innovation, craftsmanship, customer focus and quality.