Hyundai Motor Company’s new IONIQ brand campaign video, ‘I’m in Charge,’ (below) shares insights of various thought leaders — fashion designer Maria Cornejo and British adventurer David de Rothschild — about their commitment to sustainable living. The video also invites eco-conscious consumers everywhere to also take action and responsibility in the global fight against climate change.
Hyundai kicked off the ‘I’m in Charge’ brand campaign to celebrate the launch of its IONIQ dedicated EV lineup brand as part of Hyundai’s ongoing effort to offer a sustainable lifestyle. The new brand campaign video follows the footsteps of the IONIQ London Eye launch event promoting the brand as an enabler of diverse, environmentally responsible lifestyles.
The new video, shot around the world to emphasize the global impact of climate change, asks “You might think you can’t change the world… but what if you could?” The video takes viewers to rainforests, canyons, streets, glaciers and deserts to capture the daily lives of Cornejo, Rothschild, a model from Kenya and street dancer from France. Although they live in different places, speak different languages and follow different social norms, they all share in the borderless effort to promote sustainability as responsible citizens of the world. Ultimately, the video shows that IONIQ vehicles can make a difference in people’s lives and help change the world for the better.