Electric Vehicles Middle East
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Is it time for EV lobbying organizations in the Middle East?

BMW i3s - charging

We are in 2020, and still yet to properly adopt electric vehicles, even hybrids, in any of the Middle East countries. Yes, a big part of this is due to the oil rich nations predominantly the GCC, however, the future is near, global warming and climate change is at door step, and we are shifting to future technology in other industries. So, why not get organized here with an EV lobbying group or association?

As of yesterday, the electric car industry now has its own EV lobbying group in the United States of America formed by 28 businesses – none of the big OEMs that produce gas guzzlers are part of the group. The group, I believe, was formed at a time when the US may re-join the Paris Climate Agreement due to President-Elect Joe Biden’s belief in the need for fixing mother Earth.

Introducing ZETA

Zero Emission Transportation Association (ZETA), the new organization advocating for national policies that will enable 100% electric vehicle sales throughout the light-, medium-, and heavy-duty sectors by 2030.

ZETA is the first industry coalition of its kind calling for an accelerated transition to electric vehicles (EVs), which will create hundreds of thousands of new jobs, secure American global EV manufacturing leadership, dramatically improve public health and significantly reduce carbon pollution.

“For the first time in a generation, transportation is the leading emitter of U.S. carbon emissions.  By embracing EVs, federal policymakers can help drive innovation, create hundreds of thousands of new jobs and improve air quality and public health,” said Joe Britton, Executive Director of ZETA. “ZETA’s formation recognizes a pivotal moment for national leadership and reflects the will of the growing clean transportation sector.”

Specifically, ZETA is calling for five key policy pillars that can, in aggregate, put America on the pathway to full EV adoption by 2030:

  • 1. Outcome-driven consumer EV incentives.
  • 2. Emissions / performance standards enabling full electrification by 2030.
  • 3. Infrastructure investments.
  • 4. Domestic manufacturing.
  • 5. Federal leadership and cooperation with sub-national entities.

Founding members include: ABB, Albemarle Corporation, Arrival, ChargePoint, ConEdison, Copper Development Association, Inc., Duke Energy, Edison International, Enel X, EVBox, EVgo, Ioneer, Li-Cycle, Lordstown Motors, Lucid Motors, Piedmont Lithium, PG&E Corporation, Proterra, Redwood Materials, Rivian, Siemens, Southern Company, SRP, Tesla, Vistra, Volta, Uber, and WAVE.

Pledge for the Middle East

Though lobbying pretty much does not exist in the region, however, will the big OEMs come together, with leading government agencies like Dubai’s Roads and Transport Authority or Dubai Electricity and Water Authority, and guide governments to adopt more policies, incentives, and network infrastructure development.

If any of the OEMs have read this far, I’m ready to support and get the ‘gang together’ to make a difference. You know what, I will make it my goal to get this unified association started by 2022 – mark my words.

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1 comment

Adam Ridgway July 5, 2021 at 8:25 am

ONE MOTO are ready to be a part of this ‘motion towards’ a collective policy change. It’ll help the public sector understand the significance of adoption to both public and private sectors, the environment and each of us.


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