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GM Drives Future Mobility Agenda at GITEX

GM Electric Future
  • GM to invest $27 billion in Electric & Autonomous vehicle research
  • GM to launch 30 new EVs around the world by 2025
  • Gary West, Managing Director OnStar & Future Mobility GM Middle East, to deliver keynote address at GITEX charting GM’s revolution

Reporting from GITEX, the first major event to take place LIVE in the Middle East this year post the hellish COVID-19 lockdown measures, GM drives Future Mobility agenda and talks big investments in their EVs. Gary West, Managing Director OnStar & Future Mobility GM Middle East, drove the conversation through a series of discussions with other technology and mobility leaders as well as a keynote presentation, underscored by GM’s recent announcement  to invest $27 billion in electric and autonomous vehicle development and launch 30 EVs around the world by 2025.

With all pun intended, GM drives Future Mobility is what they are doing. Starting with the Chevrolet Bolt EV, an electric vehicle democratizing this technology for the masses, the product offensive continues with the launch of 30 EVs globally by 2025. With one of the most diverse line-ups already available under Chevrolet, GMC and Cadillac, GM will be among the only automotive manufacturers to offer an EV at all price points, for families, for work, for adventure and for performance. This announcement follows the groundbreaking reveal of the Cadillac LYRIQ and the GMC HUMMER EV, the latter being the world’s first all-electric SuperTruck and confirmed to launch in the Middle East in late 2022.

Despite the challenges posed by the global COVID-19 pandemic, GM’s future mobility plans have accelerated. Already a milestone in electrification, engineers have updated the Ultium battery packs, costing 40% less than the batteries that power the Chevrolet Bolt EV. Work continues, with the aim to produce Ultium batteries that cost 60% less than the batteries in use today with twice the energy density expected. In short, Ultium technology is expected to bring EVs even closer to price-parity with gas-powered vehicles, eliminating two major consumer barriers to adoption – price and range anxiety – ensuring that EVs are a viable everyday option. However, it is not just the cost and performance of innovative EV components that will give GM a competitive advantage in the fast-changing Middle East auto industry, but how they integrate with other advanced systems. In early 2021, General Motors will launch its pioneering OnStar in-vehicle safety and security service in some GCC countries, elevating its customer experience through connectivity backed by a local, human connection.

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