Today, after a teaser a few days ago, GM released their Big Game Ad starting Will Ferrell. Look, I don’t like commercials, especially the ones I’ve been seeing lately in the Middle East using every synonym for ‘Dominating’ the roads, desert, life, etc. But, hats off to GM. Maybe because I’m a fan of Will Ferrell, or maybe it’s just a bloody good ad! Here, watch it for yourself:
In the commercial, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his action-packed journey to give Norwegians a piece of his mind. A 60-second version of the ad will air during the first quarter.
“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to pump up everyone on EVs and to show-off the company’s Ultium battery platform. The spot features upcoming Ultium-powered electric vehicles, including the Cadillac LYRIQ luxury SUV and the GMC HUMMER EV supertruck.
The big man himself said, “I’m excited to be a part of GM’s commitment to EV. I’ve been driving an EV since the mid-80s…well, actually it was a regular car with four AA batteries taped to the carburetor, but it felt like an EV! We’re coming for you, Norway!”
So why the hate on Norway? Over half of new cars sold in Norway are EVs, whereas in the US only 4 percent of the market share is for EVs. GM hopes their Ultium platform will improve EV accessibility for all, whether its mass market or high-performance cars.
GM is committed to bringing 30 new EVs to market globally by 2025. YES! That means more news for us to cover, and hopefully more cars to test drive. Not long to go.