Volvo Cars has made a bold announcement just now. The company aims to be a fully electric car company globally by 2030, and by then their wholesale model will change – Volvo electric models to only be available online.
Volvo electric models to only be available online is part of its new commercial strategy, Volvo Cars will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models.
Combined with online sales, Volvo Cars will focus on a complete convenient customer offering, all under the Care by Volvo name. The strategy is focused on the fastest-growing segment in the global car industry: the premium electric market.
While Volvo Cars is investing heavily in online sales platforms, it will build stronger customer relationships together with its retail partners – responsible for a variety of important services such as selling, preparing, delivering and servicing cars.
Care by Volvo, until recently known as the name for Volvo Cars’ subscription service, will be expanded into a broader customer offer aimed at increasing overall convenience.
When buying an electric Volvo online, it will come with a care package that includes items such as service, warranty, roadside assistance, as well as insurance where available and home charging options.
On its flagship online store, volvocars.com, the company will radically simplify the process for, and reduce the number of steps involved in, signing up for an electric Volvo.
Customers will be able to choose from attractive pre-configured electric Volvos that are ready for simple and convenient ordering and quick delivery.
Car prices will be transparent and fixed, so no need to bring ‘Uncle Heckler’ to kick the tires and bargain.