Electric Vehicles Middle East
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Lucid Air Set to Be First Vehicle to Fitted with Dolby Atmos

Lucid today introduced their Surreal Sound – their ‘incredible immersive audio system. When the car hits the roads sometime in 2022 here in the Middle East it will be the first vehicle ever to come with Dolby Atmos. The car will feature state-of-the-art DSP architecture and 21 front, rear, side, and overhead speakers precisely positioned for powerful, nuanced, sound. The system will come standard on the Air Grand Touring and Air Dream Edition models, and optional on the lower grades. Dolby Atmos can be accessed via high-res music subscription services – but fear not, Lucid is offering a free six-month streaming subscription.

According to Senior VP of Design, Derek Jenkins, “The Lucid immersive system is really about this further evolution of dimension and depth. It’s not only about front to rear or left to right. It’s also up and down. That’s what makes it truly unique.”

In creating the Surreal Sound system and experience, the company collaborated closely with Dolby Labs to utilize their Atmos technology. Director of Music at Dolby, Tim Pryde said, “It was very obvious to us that Lucid was trying to do something different and trying to do something that was unique to the automotive experience. The way that Lucid has approached the automobile very much resonates with Dolby’s approach to experiences. We are creators creating things for other creators. With Atmos we’re giving creatives a whole new way of thinking about audio to where they now just think about audio in space.”

Beyond the Music

With all the tech packed into the Lucid Air, the way the signals, warning and indicators – pretty much anyway the car can communicate with you, will also come out gloriously through the system. So warnings that take place in the back, like someone not wearing their seatbelt, will come through the rear speakers in the respective corner.

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