Well looky looky who decided to join the EV silent race, nonother than popular Toyota luxury brand Lexus. Lexus has been quite popular in the hybrid world, they claim to have launched the world’s first luxury electrified vehicle in 2005 with the RX 400h. Since then, they’ve gone on to sell almost two million ‘electrified’ vehicles. They also offer nine models of hybrid and BEVs in approximately 90 countries and regions around the world. In 2019 the company launched their ‘Lexus Electrified’ vision, and just yesterday, the Lexus LF-Z Electrified Concept was revealed. They plan to have it hit the streets by 2025.
The Lexus LF-Z Concept features a new four-wheel driving force control technology known as ‘DIRECT4’. In the coming years, Lexus will build onto that with advanced tech and infotainment functions. What the technology reveal video:
By 2025, Lexus plans to introduce 20 new or improved models, including more than 10 electrified models such as BEVs, plug-in hybrid electric vehicles(PHEVs), HEVs, in line with the needs of each country and region around the world and based on the concept of offering the right products in the right place at the right time. That’s PR for we may never see any of the vehicles anytime soon in the Middle East. Lexus is playing catch-up, they still have to hit the big markets China and Europe first, for any success.
Lexus wont be innovating that much too, since they aim to offer ‘electric variants’ of all its models by 2025, hoping to sell more EVs than gas burners.
Main features of LF-Z Electrified
Lexus glorifies the LF-Z Electrified Concept as if it broke the mold and first to introduce an EV vehicle before anyone else. They use terms to describe their ‘DIRECT4’ technology like instant responsiveness – isn’t that the case with any EV ever manufactured?
Read an excerpt from their announcement: “By fusing the electrification technologies and vehicle motion control technologies it has long cultivated, Lexus aims to evolve driving performance in a way that better connects the driver with their vehicle.”
But I must say, Lexus never disappoints when it comes to looks. I absolutely love the way it looks. It looks like a Lexus, but far beyond. However, will this design concept last another 4 years?
To provide a uniquely BEV driving experience, the interior is equipped with a ‘Tazuna’ cockpit and features an open and minimalist design. After digging up, it’s not a grey-haired, bespectacled man with a large beard and dark eyes from Naruto. It’s the Japanese word for ‘rein’, which is inspired from a rider communicating with his horse via a single rein.
The company says that the AI in the car will learn the driver’s preferences and behavioral traits, so it could for example recommend better routes or book you a restaurant.
If you want to read more details about the concept, then head on over here to read more.