Quarterly sales climb to a record five-year high
Looks like people in the region are feeling more confident this year, as the buyer confidence returns to the premium luxury car market. Porsche Middle East and Africa FZE today announced its best first quarter sales result in five years. From January to March, 2,064 new cars were delivered to Porsche customers in the GCC, the Levant, Africa and India. Following its best first quarter order intake in six years and its largest quarterly order bank since 2015, the regional office for Porsche with base in Dubai expects some busy months ahead.
Porsche Taycan selling well
Porsche’s first all-electric car, the Taycan, did quite well with 184 Taycan units of the 4S, Turbo and Turbo S variants, finding new homes in the region since January. The just released rear-wheel drive Taycan along with the cross-over Taycan Cross Turismo which recently had its world premiere will continue to expand Porsche’s electrified presence throughout the region during the year.
The Chief Executive Officer at Porsche Middle East and Africa FZE, Dr Manfred Braeunl, commented on the sales: “These strong performance numbers validate the very positive start to the year. New car deliveries in the first quarter have outperformed our expectations which gives us enormous confidence moving forward and it’s thanks to the entire importer network who have embraced the start of 2021 with so much enthusiasm.”
Braeunl continued: “We have exciting campaigns coming in the next weeks related to the launch of our adventurous, all-electric Taycan Cross Turismo and the new Panamera performance saloon. Our importers are continuing to further enhance the customer experience with showroom upgrades and new facilities, such as India’s first ever Porsche Studio in Delhi and a second facility opening for Porsche Centre Mumbai. I thank all our business partners for their tireless, hard work over the last three months and the outstanding performance it has returned. This is proof that the measures we collectively put in place during 2020 for this year, combined with an attractive product range and further new models on the way, are working as we intended.”