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Audi Looks to Lead Luxury EV Segment with Audi A6 e-tron Concept

Static photo, Color: Helio Silver

Audi is killing it, yes killing it as it leads the charge to electrifying the luxury segment in all shapes, forms and sizes. The latest? This amazing piece of machinery, the Audi A6 e-tron concept which is going into production in 2023. Based on the report, this marvel that you see in the photos and videos will be pretty much it – it’s around 95% of what’s to come. I believe, as others have also mentioned, that the gimmicks most likely will not make the cut. For example, the indicators reflecting on the floor might be the first to go.

The Audi A6 e-tron concept, which will make its physical debut at Auto Shanghai 2021 (April 21 – 28), will be built on the brand new Premium Platform Electric (PPE) shared with Porsche. However, the A6 will not be the first with PPE to hit the streets, there will be two SUVs that come before one of them being the Audi Q6.

The Audi A6 e-tron represents an entirely new design concept – the only thing it has in common with the current A6 are its dimensions and if one sees up close can say ‘Yeh, looks like an A6’. That’s the great thing about Audi’s latest reveals and launches, they’ve taken the great design philosophy and electrified the hell out of it. I’ve mentioned it before, Audi is doing a fantastic job at entering a new segment while keeping its heritage at heart – a proper old school meets new school.

According to the German manufacturer, the A6 e-tron is likely to hit the 700 kilometer (WLTP) range, and a more powerful variant will hit 100 km/h from zero in less than four seconds – which could be the RS version.

E is very very, extraordinary

Being the same size as the current A6 / A7 series, and adding into the mix the dynamic proportions and fastback design, the company says the car was developed with aerodynamics at heart. According to the company, they pretty much boast about kicking butts since 82 in outperforming the competition.

Not to get too technical, the cW (used to measure drag) is at 0.22, quite rare in the C-segment, meaning it has less drag which is important for EVs since this reduces energy consumption. No keep in mind, this does not make or break your ride range since the results will go straight out the window if you keep your foot planted down and speed through the streets.

In yesterday’s post, we only saw a teaser photo and said that the car will be performance-based. Well, it sure looks it, the concept rides on massive 22-inch wheels, has a flat cabin, and a wide roof arch making fit the part – especially in profile view.

As with most EVs designed these days, the front features the singleframe grille which is surrounded by air intakes that cool down the drivetrain, battery and brakes. The slim and flat headlights just swiftly flow with the whole front design.

Audi A6 e-tron Concept Lighting Technology

Indicator projection

Digital Matrix LED and digital OLED technology makes it possible to achieve maximum brightness and a wide range of features even with a minimal surface area, while at the same time offering customizable light signatures. The concept car packs a host of new features and personalization options into its lighting units.

Three small, high-resolution LED projectors are built in into each side of the body that greet the occupants with messages in their own language. At the premiere in Shanghai, this means in Chinese characters.

One tech we might not possibly see at the time of the production launch is the safety projections. Small, high-resolution projectors can display warning symbols on the ground – to warn a bike rider that the car door is about to open, for example.

One unique feature is the LED Projectors places on the four corners of the vehicle that make up the signal indicators. They can be modified to meet country policies and requirements.

Another gimmicky feature that surely is not needed (in my opinion) is the front Digital Matrix LED lights can project a game onto a wall in front where the car occupants can play to pass time while charging. Hey, could be good when stuck in Sharjah traffic heading home at night – just need to be paced behind a massive lorry.

The rear OLED elements act like a display as they are a continuous strip of lights. You can pretty much customize them to have your digital light signature.

Good road clearance, while riding low and smooth

As the architecture is built specific for EVs, the PPE design allows for around 100 kWh of energy battery between the axles. Being long, you can pretty much squeeze the battery flat across the undercarriage. With this, you can still have a low ride with good clearance – for the ICE drivers, there are no exhaust pipes or transmission to worry about.

The future range of PPE models will include versions quattro drive system with one electric motor each mounted to the front and rear axles that use electronic coordination to deliver all-wheel drive on demand. In addition, the e-tron family will also include basic versions optimized for minimum consumption and maximum range – in this case, propulsion will come from a single electric motor mounted to the rear axle.

The Audi A6 e-tron concept’s two electric motors are capable of delivering a total output of 350 kW and a torque of 800 Newton meters.

Quick charge and long distances

At the heart is the 800-volt charging technology which the Audi A6 e-tron concept’s battery can be charged with up to 270 kW at fast charging stations – that’s higher than Tesla’s Model S. A mere 10 minutes is enough to add on 300 kilometers of range, and in less than 25 minutes, the A6 e-tron’s 100 kWh battery can go from 5 to 80 percent.

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1 comment

All-New Electrified Genesis G80 to Take On e-tron A6 and Mercedes EQE April 25, 2021 at 2:18 pm

[…] Genesis, the luxury arm of the Hyundai and KIA family, ushered in its first ever electric model, the Genesis G80, at the 2021 Shanghai Autoshow. Genesis have been ramping up their presence in China, with this being the first ever time they participate at the show, as well as their recent announcement this month announcing their official launch in China. The car will fit nicely in the luxury saloon segment, taking on the likes of the Mercedes-Benz EQE and the Audi e-tron A6. […]


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