If you ever needed a sexy reason to move over to the quite and green side, here it is – Lamborghini is going electric people. Stephan Winkelmann, President and CEO of Automobili Lamborghini announced to the world ‘Direzione Cor Tauri: the company’s roadmap on how they’ll slowly introduce hybrids, then electric vehicles.
Winkelmann commented: “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
The roadmap is broken down into three phases:
- Celebrating the combustion engine (2021-2022) by presenting models paying tribute to the company’s recent period of continuous success. In the wake of steady sales growth and a seven-fold increase in turnover over the last fifteen years, Lamborghini has established itself as a center of excellence in the production of the best super sports cars. Unique design, technological innovation at the highest levels backed by huge investments in research and development, and the highest quality and craftsmanship are the basis for a pyramid of products: from the Urus Super SUV, the cornerstone of today’s success, rising to the pinnacle of technology and design masterpieces with the limited series. The most recently unveiled, the Sián, kicked off the electrification journey: the first Lamborghini featuring hybrid technology. This phase will be characterized by the development of combustion engines for versions that pay homage to the brand’s glorious history and iconic products past and present, but always under the impetus of the visionary spirit that distinguishes Lamborghini. Two new cars in the V12 model line-up will be announced in 2021.
- Hybrid transition (by the end of 2024): in 2023 Lamborghini will launch its first hybrid series production car, and by the end of 2024 the entire range will be electrified. Performance and the authentic Lamborghini driving experience will remain the focus of the company’s engineers and technicians in developing new technologies, and the application of lightweight carbon fiber materials will be crucial in compensating for weight due to electrification. The company’s internal target for this phase is to reduce product CO2 emissions by 50% by the beginning of 2025.
Leading the hybrid transition will be an unprecedented investment: more than 1.5 billion euros allocated over four years, the largest in Lamborghini’s history. It is a tangible sign of the company’s strong sense of responsibility towards the need for a concrete response, through significant innovations, to the period of profound transformation that is affecting the whole automotive industry.
- First fully-electric Lamborghini (second half of the decade): acceleration in the second part of the decade will be dedicated to full-electric vehicles, with the vision of a fourth model in the future. Once again, technological innovation in this phase will be oriented towards ensuring remarkable performance, and positioning the new product at the top of its segment. This is how Lamborghini sees the culmination of this part of its journey: Cor Tauri, the brightest star in the constellation to which the company’s roadmap points, is represented by a fourth fully-electric model.
The topic of supercars like Lamborghini and Ferrari going electric might divide many people – is it a true Italian supercar if it doesn’t make thunderous noise.