Premium e-bike brand EMotorad from India is looking at its first overseas launch and the best place they see is in non-other than the UAE. So, after a successful run in building consumer confidence in the India with their top-quality range of bikes, they’ve found that there is potential in the UAE market to keep their journey going. These guys killed it since launch as they sold over 10,000 units with annual revenue of $15 million.
Over and above their operations launch on August 15, they’ll be showcasing their e-bikes at Dubai Expo 2020 come October.
For those that are hearing of EMotorad for the first time, well the company launched just last year to promote mobility with luxury and affordability – two things you don’t usually hear of together. Founded by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, the trio expanded its dealership across India in just one year – offering three flagship products EMX (India’s first dual-suspension e-bike), T-Rex (mountain e-bike, designed for rough terrain), and Doodle (fat tyre foldable SUV of e-bikes).
The co-founders all agree that the bikes are ready for the UAE and fit well with what they believe the consumer demands are. Bookings have already started and you also be able to find them soon on their website as well as Amazon and Noon.
These bikes have been specifically designed keeping the UAE demography and customer needs in mind. “Among the four e-bikes to be launched in UAE, Doodle and T-Rex are already doing wonderfully in India. We are adding ENER-G and Trible, which perfectly match their use-cases in this market. While ENER-G is a mini scooter, exclusively designed for the delivery segment, Trible is a tri-fold e-bike for the last-mile commute. And it’s a pick-and-go e-bike that suits the UAE market to perfection,” Rajib Gangopadhyay, founder, EMotorad shared.